We believe in the simple things—early mornings in the field, long days on the water, and evenings spent with family and friends. Growing up in the South, we learned that a good life isn’t about having more, but about appreciating what matters most.

Inspired by this way of life, we created a brand that represents the hardworking, down-to-earth spirit of the outdoors. Whether it’s farming, fishing, hunting, or just kicking back on the porch after a long day, we’re here to bring you quality products that reflect the lifestyle we love.

Established in 2017, A Southern Lifestyle Company is proud to be veteran-owned and operated. Our founder, Daniel Merritt, served as a Major in the U.S. Army and continues to serve in the Reserves. His dedication to service and leadership is the foundation of our brand, driving us to create dependable, high-quality products that stand the test of time—just like the traditions we hold dear.

That’s why we launched our monthly drops, offering limited-run designs that capture the essence of Southern living. Each month, we release two to three exclusive products, available for a short time. Once they’re gone, they’re gone—unless they make a comeback in a future drop.

- A new drop launches on the 1st of each month

- Orders close at midnight on the 15th

- All orders ship by the end of the month

Our first drop goes live April 1st—don’t miss out. Check back each month for new releases and returning favorites.